“I wanted to write something that has the serious content of a business book, but the accessibility and enjoyment value of a novel,” says Neville Lake, author of five other business books that have all become international best sellers.
Neville spent three years researching the principles that fuel outstandingly successful organisations. He has taken ideas from diverse fields including movie making, military battle preparation, manufacturing, and launching products into already overcrowded markets. Neville has extracted genuine insights into what truly drives success in the 21st century. “I have distilled 10 rules from over 200 learning points. Together these represent the blueprint for success for today’s performance, and they lay the foundations for market dominance in the future. If every organisation applied these principles they too could achieve a level of results that are currently beyond their expectations,” Neville says.
These truly are the secrets of outstanding success. The book will challenge and update your assumptions about creativity, purpose, measurement, leadership, strategy, entrepreneurship, getting results and business processes.
Neville points out that books like Who Moved My Cheese, Fish, The Richest Man in Babylon and The Goal enjoy huge popularity because they mix entertainment with a message. “I have a passion for story writing, and I gave the book a science fiction twist because that genre offers a lot of scope to describe organisational functioning. It is pretty much a thriller/quest story and I have made it funny as well as fun,” says Neville.
However, you don’t have to be a sci-fi fan, and the reviews from all kinds of readers have been equally positive. “The feedback I have got is that the book is a ‘page turner’ and people read it not only for the business content, but also because they wanted to see what would happen next.”