Chapters 24 - 26
Individual and Group Creativity

Marcus and Grand Alf visit Big Boot Workshops who make all the special effects for Hologram Park - the most spectacular theme park on the planet. Here they learn that with the right attitude a small and remote business can become a major player. They are also shown that creativity can be identified and nurtured when the right environment is provided, and that many of the limitations to achieving exceptional results come from within.

Marcus discusses trust, culture, skills transfer and accountability as they tour the workshop and meet with some of the creative people who produce extraordinary results.

“Until we came along there was no business of this kind in this part of the planet. Maybe it was naivety, maybe it was optimism or maybe it was both but we started with the unshakable belief that someone was going to be successful with these creatures so why shouldn’t it be us?”

“Behaviour comes from blending the right person with the right environment,” Norwenson qualified. “We work hard to create an environment that gives permission for people’s creative instincts to be voiced, a place that encourages ideas, experimentation and invention, a place where everything is possible and the word ‘cannot’ is only used when every option has been tried.”

At the loading dock they passed a series of cages housing finished holograms that hooted and grunted and paced behind the bars, impatiently waiting to be transported to Hologram Park. “These animals are programmed to herd together, hunt together, defend their territories and interact in complicated ways. The behavioural desires are strong within them and if they chose to do so they could pass right through the bars to satisfy those urges. However, because of the programming restrictions we place within them they will be imprisoned by what they ‘think’ the bars represent and will never test the assumptions we’ve installed,” said Norwenson.
“Like people,” observed Grand Master Alf, speaking for the first time since they started the tour.
Norwenson slowed down and looked at Grand Alf, clearly intrigued, “How so?”

“How often do you go through the workshop?” asked Marcus.
“I do up to 10 laps per day, depending on my other commitments. Partly because I enjoy it and partly because I do seem to make a difference,” answered Norwenson.
“In what way?”